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HOME PRO'S GUIDE ADVANTAGES:
The Home Improvement Guide is exclusively for home improvement. There are no advertisements for restaurants, beauty salons or lawyers. The advertisers in this magazine are professional contractors, kitchen makers, plumbers, flooring specialists etc.

Long Shelf Life - Home Pro's Guide is designed to look like a magazine in order that the consumer will treat theGuide as a magazine. This "magazine look" has been a source of our success and studies have shown that our Guide stays in people's possession for an extended period of time.

Professional Design - The ads in the magazine are professionally designed by an award winning team.  
These beautiful ads will impress the potential client and help you sell the product.  We take great pride in our graphic design department. It is easy for the consumer to use the Home Pro's Guide.

Direct mail advertising - the Guide goes straight to the hands of the homeowners who are most likely to need your services. Targeted advertising is what works and that is how we help you sell your services.

We make you money - We know that many advertising mediums want you to spend money with them.  
The Guide has a proven track record of delivering on our promises and the Guide has among the highest customer return ratios in the industry. Our most common question is; "Why does the Guide charge so little forits ads."

The Guide is an interesting read- There are homeowner related articles, decorating tips, home safety tips, etc. inthe Guide. Homeowners who are spending money on home improvement enjoy reading about these subjects.   These homeowners will read the informative articles, keep the Guide around the house and eventually choose a home improvement professional that advertises in the Guide.  The Guide is free of charge and those in the market to spend money on home improvement enjoy and value our magazine.
The Home Pros Guide has a large circulation. We recognize the fact that many businesses operate within certain geographic areas.  In order to pinpoint the exact area where your business operates, as well as your specific client target market Home Pros Guide offers distribution in three different areas.  Our distribution areas consist of: Miami-Dade with 100,000 copies, Broward with 100,000 copies and our latest area S palm beach county with 100,000 copies. Whether you are looking to increase business in your existing market, or enter into a new area utilizing such an extensive and powerful distribution system will undoubtedly your increase your presence and ultimately your bottom line!
 Home owners throughout South Florida receive and value the Guide.  It goes with saying that renters will not receive the Guide in their mailbox. 

The Home Pros Guide is Distributed in the Following Manner
The Guide is sent via direct mail to the following three subgroups:

We have spent endless hours studying existing research and talking to hundreds of people to verify the research's claims.    Homeowners who have bought a house in the last year to a year and a half are very likely to spend money on home improvement.  It takes a homeowner a while to get settle down after purchasing the house and eventually the new homeowner comes to the conclusion that they want something better.   
After analyzing the tile, kitchen, painting, etc for an entire year the new homeowner believes that he can do better and the Home Pros Guide comes to the rescue.   Various home improvement professionals are willing to help make the home truly a sweet home.

 

After five long years in a house the homeowner comes to the realization that he or she will be staying there for a while.   At this stage the mortgage is becoming easier to pay and various parts of the house are in a great need for fixing.  Equity that has built up over the last five years enables many homeowners to take a 2 nd mortgage to pay the home improvement specialist.

 

These are hundreds of thousands of old homes in South Florida that must be repaired.   We are targeting the home owners that can that are most likely to spend large sums of money for a home improvement professional.  This formula has been tweaked throughout the years and our experience has shown that targeting homes built from 1970 to 1990 is most cost effective.

 

The Home Pros Guide on the Internet
The Home Pros Guide is proud of the fact that we have had a very strong internet presence for almost a decade already.   The World Wide Web has greatly blossomed over the last ten years and our advertisers have been taken advantage of the virtual world to bring in new customers.   Our expertise in internet marketing is another way that the Guide helps home improvement professionals stay one step ahead of the competition. Whether   your  business has a web site or not, the Home Improvement Guide will give your business a virtual presence on the internet. 
www.homeprosguide.com

 

Award Winning Graphic Design
 The design of your ad will be our responsibility free of charge.   Many home improvement professionals have readymade ads for us to place in the Guide.   Even if you have a great ad that you are thrilled with pleased give the Guide's graphic design department an opportunity to make your ad even better.   Our goal is to make you happy and to make you money.  Our award winning graphic design department really is second to none.  
This service is free and this is our technique to gather new customers that will be loyal and satisfied for years to come.
Thank for expressing interest in the Home Pros Guide........................

FOR MORE INFORMATION CALL:
Tel  : 954.920.2949
Tel  : 954.237.1790
FAX:954.237.3597
www.homeprosguide.com
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