Advertising Facts - HOME PRO'S GUIDE ADVANTAGES:
The Home
Improvement Guide is exclusively for home improvement. There
are no advertisements for restaurants, beauty salons or
lawyers. The advertisers in this magazine are professional
contractors, kitchen makers, plumbers, flooring specialists
etc.
Long Shelf Life - Home Pro's Guide is designed to
look like a magazine in order that the consumer will treat
the Guide as a magazine. This "magazine look" has been a
source of our success and studies have shown that our Guide
stays in people's possession for an extended period of time.
Professional Design - The ads in the magazine are
professionally designed by an award winning team. These
beautiful ads will impress the potential client and help you
sell the product. We take great pride in our graphic design
department. It is easy for the consumer to use the Home
Pro's Guide.
Direct mail advertising - the Guide goes straight to
the hands of the homeowners who are most likely to need your
services. Targeted advertising is what works and that is how
we help you sell your services.
We make you money - We know that many advertising
mediums want you to spend money with them. The Guide has a
proven track record of delivering on our promises and the
Guide has among the highest customer return ratios in the
industry. Our most common question is; "Why does the Guide
charge so little for its ads."
The Guide is an interesting read - There are
homeowner related articles, decorating tips, home safety
tips, etc. in the Guide. Homeowners who are spending money
on home improvement enjoy reading about these subjects.
These homeowners will read the informative articles, keep
the Guide around the house and eventually choose a home
improvement professional that advertises in the Guide. The
Guide is free of charge and those in the market to spend
money on home improvement enjoy and value our magazine.
The Home Pros Guide has a large circulation. Home owners
throughout South Florida receive and value the Guide.
The Home Pros Guide is Distributed in
the Following Manner
The Guide is sent via direct mail to the following three
subgroups:
1.
People who bought their home between 12 and 18 months ago
We have spent endless hours studying existing research and
talking to hundreds of people to verify the research's
claims. Homeowners who have bought a house in the last year
to a year and a half are very likely to spend money on home
improvement. It takes a homeowner a while to get settle down
after purchasing the house and eventually the new homeowner
comes to the conclusion that they want something better.
After analyzing the tile, kitchen, painting, etc for an
entire year the new homeowner believes that he can do better
and the Home Pros Guide comes to the rescue. Various home
improvement professionals are willing to help make the home
truly a sweet home.
2. People who bought their home between 5 and 7 years
ago
After five long years in a house the homeowner comes to the
realization that he or she will be staying there for a
while. At this stage the mortgage is becoming easier to pay
and various parts of the house are in a great need for
fixing. Equity that has built up over the last five years
enables many homeowners to take a 2nd mortgage to pay the
home improvement specialist.
3. Home Owners that live in a house that was built
between 1970-1990
These are hundreds of thousands of old homes in South
Florida that must be repaired. We are targeting the home
owners that can that are most likely to spend large sums of
money for a home improvement professional. This formula has
been tweaked throughout the years and our experience has
shown that targeting homes built from 1970 to 1990 is most
cost effective.
The Home Pros Guide on the Internet
The Home Pros Guide is proud of the fact that we have had a
very strong internet presence for almost a decade already.
The World Wide Web has greatly blossomed over the last ten
years and our advertisers have been taken advantage of the
virtual world to bring in new customers. Our expertise in
internet marketing is another way that the Guide helps home
improvement professionals stay one step ahead of the
competition. Whether your business has a web site or not,
the Home Improvement Guide will give your business a virtual
presence on the internet.
www.homeprosguide.com
Award Winning Graphic Design
The design of your ad will be our responsibility free of
charge. Many home improvement professionals have readymade
ads for us to place in the Home Pros Guide. Even if you have a great
ad that you are thrilled with, please give our
graphic department an opportunity to make your ad
even better. Our goal is to make you happy and to make money
for you. Our award winning graphic department is really
second to none. This service is free and this is our
technique to gather new customers that will be loyal and
satisfied for years to come.
Thank you for expressing interest in 'Home Pros Guide'........................
FOR MORE INFORMATION CALL:
Tel : 954.920.2949
Tel : 954.237.1790
FAX:954.237.3597
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